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SINGLE IMAGE Websites
Author: Global OUTage05 26th, 2008
As I go through the Capital City Pride Guide, I can’t believe how many businesses just don’t have a web site. Some think they do by just having a single image on their web site, which they change on a monthly basis. First this is the worst thing a business can do, it can potentially turn customers off. The business may have great items to shop or the bar may have incredible interior but that doesn’t show on their web site.
As I approached a potential client about a new design for their web site, their response was “I can’t afford it”. The question is how can you not? A web site is the most important aspect of marketing your business because your reach is to millions of individuals. It’s probably the most influential introduction to your business.
When you just have an image up for your website all the content is lost which means Google can’t index the information. I have to commend Bryan Smith at The Blazing Saddle for he has done a great job with marketing the bar for the several years now. The Blazing Saddle utilizes the most up to date technical applications with their website, including YouTube and Rss Feeds. By having a single .jpg your losing business and can anyone really afford that right now?
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